Event Grant

The GO TEXAN – Event (GTE) Grants, under the GO TEXAN – Marketing Enhancement Grant Assistance (MEGA) Program, are offered by the Texas Department of Agriculture (TDA). This program is designed to provide funding to Associate GO TEXAN partners who coordinate public festivals, farmers markets, and events throughout Texas. The overarching mission of these grants aligns with promoting GO TEXAN businesses, their Texas-made products, and the broader GO TEXAN Program, thereby supporting the state's agricultural and local product industries. The target beneficiaries of the GTE program are Associate GO TEXAN partners who organize public events. The primary impact goal is to boost the visibility and sales of Texas-made products and to strengthen the GO TEXAN brand across the state. The program prioritizes events that effectively showcase and promote GO TEXAN businesses, ultimately aiming to increase consumer awareness and demand for local products. The expected outcomes include a greater number of public festivals, farmers markets, and events featuring GO TEXAN products. Measurable results would involve tracking the number of events supported, the reach of these events, and potentially the economic impact on participating GO TEXAN businesses, though specific metrics beyond event count are not detailed in the provided information. The grant program's strategic priorities are clearly centered on marketing and promotion of Texas products. While a formal "theory of change" is not explicitly stated, it is implicit that by providing financial assistance for event coordination, the TDA believes it can directly influence consumer behavior and market growth for GO TEXAN businesses. The program operates with a grant duration of two years, with projects anticipated to start on August 15, 2024, and conclude by December 31, 2025. Funding ranges from $5,000 to $20,000 per event.