Signature Event Grant Program

The City of Bellingham is offering a grant for parties capable of producing a special or unique public experience, referred to as a “signature event.” This grant aims to foster artistic and cultural impact within the local community and among visitors, celebrating Bellingham’s indoor food, restaurant, arts, and culture scene. While the specific foundation mission or strategic priorities are not explicitly stated as a separate entity, the City of Bellingham's Tourism Commission acts as the guiding body with clearly defined goals that serve a similar purpose, aligning with the broader civic objective of enhancing the city's appeal and economic vitality through tourism and cultural enrichment. The target beneficiaries include the local community of Bellingham, visitors (with an emphasis on Canadian tourists), and historically marginalized communities such as BIPOC and LGBTQIA+. The impact goals are multi-faceted, aiming to create meaningful artistic and cultural experiences, celebrate local culinary and arts scenes, promote diversity, equity, and inclusion, attract significant tourism (particularly overnight stays), generate secondary economic benefits, and foster a positive long-lasting impression of Bellingham/Whatcom County. The program also seeks to integrate new and emerging talent, ensuring a dynamic and evolving cultural landscape. The program prioritizes events that provide a unique and distinctive Pacific Northwest experience, avoiding replication of events found in larger cities like Seattle. A strong focus is placed on walkability, highlighting the food and restaurant scene, and incorporating local businesses, history, attractions, and environmental stewardship. Crucially, the program aims for the signature events to become self-sustaining within a few years, minimizing the long-term reliance on City funding. This reflects a strategic priority to seed initiatives that can ultimately thrive independently, contributing to the city's cultural and economic fabric for the long term. Expected outcomes include a measurable increase in tourism, particularly from Canadian visitors, and a higher likelihood of overnight stays. The events are anticipated to generate numerous secondary economic benefits for local businesses. Success will also be measured by the artistic and cultural impact on the community, the level of diversity and inclusivity achieved, and the creation of a lasting positive impression of Bellingham. The long-term goal is for these events to become financially self-sufficient after three years, demonstrating a successful launch and sustainable operation, thereby contributing to the City's broader tourism and economic development objectives. Funding is committed for up to three years to provide seed money. Up to $100,000 is available for the first year, with approximately $70,000 for each of the following two years, for one or more signature events. Eligible expenses cover marketing and operational costs. Marketing activities include advertising, publicizing, and distributing information to attract tourists, as well as developing tourism expansion strategies. Operational expenses encompass typical event management costs such as supplies, equipment rentals, and venue fees. This financial structure supports the strategic objective of launching a new event and fostering its growth towards self-sustainability within the initial three-year period.