City of Cambridge Small Business E-Commerce Grant Program

The Cambridge Small Business E-Commerce Grant is a program initiated by the City of Cambridge, Massachusetts, to provide relief to local businesses significantly affected by the COVID-19 pandemic. The grant's primary objective is to assist Cambridge businesses in maintaining competitiveness, addressing the increased reliance on online ordering and shopping that emerged during the pandemic restrictions. This program directly aligns with a mission to support local economic resilience and adapt to evolving market demands, particularly for small businesses that may lack the resources to pivot effectively to digital operations. The City of Cambridge, as the donor, is strategically investing in its local economy to mitigate the long-term impact of the pandemic on its small business community. The target beneficiaries of this grant are non-franchise businesses located and operating in Cambridge, MA, with 25 or fewer full-time employees, established on or before March 3, 2021, and still in operation. A key criterion for eligibility is the demonstration of lost sales or revenue between 2019 (pre-COVID-19) or 2020 and 2021 through business tax returns or profit and loss statements. The program also specifically targets businesses that need a website, an e-commerce or online ordering/booking system, or a new point-of-sale, scheduling, or register system that can connect to a website, or those that have recently upgraded these systems after March 3, 2021. This focus ensures that the grant reaches businesses most in need of digital transformation to remain viable. The grant prioritizes improvements in e-commerce, software, and point-of-sale systems, offering up to $4,000 for these upgrades. Additionally, it supports training to empower business owners to manage and update their e-commerce websites independently. The expected outcomes include enhanced online presence for local businesses, increased capacity for online sales and operations, and a more competitive small business sector in Cambridge. Measurable results would include the number of businesses that establish or upgrade their e-commerce capabilities, the adoption rates of new software and POS systems, and potentially, the ability of these businesses to demonstrate a recovery or increase in sales/revenue post-grant utilization by December 31, 2024. The underlying theory of change for this program is that by providing targeted financial assistance and support for digital transformation, the City of Cambridge can directly address the economic challenges faced by its small businesses due to the pandemic. By enabling these businesses to adapt to the shift towards online commerce, the grant aims to not only prevent closures but also foster long-term growth and stability. The strategic priorities of the City of Cambridge, as evidenced by this grant, include local economic development, community resilience, and ensuring that its small businesses can thrive in an increasingly digital marketplace.