2025 Cooperative Marketing Grant Program

The Utah Office of Tourism administers the Cooperative Marketing Program, designed to support out-of-state marketing efforts by Utah-based organizations that promote tourism. The program offers matching funds of up to $225,000, with a portion eligible for in-state marketing. This initiative strengthens Utah’s brand while allowing applicants to highlight their unique projects and campaigns. The program is open to organizations involved in tourism-related marketing and provides a financial mechanism to extend their marketing reach. The 2025 Cooperative Marketing Grant opened for applications on May 19 and will close on June 27. A preparatory applicant webinar was held on May 6, which outlined important updates to the application and evaluation processes. Applicants were informed about significant changes to the application structure, scorecard metrics, and the interview phase. An optional review deadline is set for June 20, offering applicants the chance to receive early feedback before the final submission. The application process includes an oral interview phase, scheduled for July 28 through July 30, with final award notifications to be announced on August 8. This timeline provides ample opportunity for applicants to prepare robust proposals, attend informational sessions, and engage in optional reviews to enhance their applications. The Utah Office of Tourism provides extensive resources, including instructional videos, guidelines, and access to the Salesforce portal to assist applicants in navigating the process. Funding can be used for out-of-state marketing efforts and, to a limited extent, in-state marketing activities. There are no requirements to finalize prior Co-op grant rounds before applying for a new one. Final reports for Round 24 awardees (2024 cycle) are due by March 1, 2026, under the 2024 guidelines. Eligibility appears open to a variety of organizations that contribute to Utah’s tourism development, as evidenced by the 2024 recipient list, which includes county tourism offices, city governments, nonprofit organizations, and arts organizations. However, specific eligibility requirements are not detailed on the provided page and may be clarified through the grant guidelines or by contacting the grants office. For further information or application support, interested parties can contact Michelle Evans, Grants Specialist, or Rachel Creer, Partner Resources Manager, at uotgrants@utah.gov. General inquiries may be directed to the Utah Office of Tourism at 801-538-1900 or via email at travel@utah.gov.