2024-2025 Neighborhood Beautification Grant Program

The Neighborhood Beautification Grant (NBG) initiative, a component of the City's Community Partnerships & Engagement Division (CPED), is designed to engage and encourage residents to work with their neighbors on enhancement and improvement projects. The core mission of NBG is to promote healthier, safer, and cleaner neighborhoods, while simultaneously strengthening community connections and the social fabric within them. The City Council has approved an allocation of $42,000 for these beautification projects, distributed equally at $6,000 to each Council District and the Mayor's office. The NBG targets a broad range of beneficiaries including any resident, group, and/or organization with a new or established community project in Salinas. Specifically, residents, community-led groups, advocacy groups, art organizations, apartment or community associations, and neighborhood watch groups are encouraged to apply. The impact goals are centered around cultivating healthy and resilient neighborhoods, supporting engaged and informed residents, stimulating a thriving community, and properly managing shared assets and spaces. The ultimate aim is to achieve a collective impact in the development of neighborhood communities and service delivery strategies to improve the overall quality of life in Salinas. The program prioritizes projects that can be completed within the established timeline, promote neighborhood self-help efforts, and foster neighborhood improvement and beautification. Furthermore, projects must provide health and safety benefits, have confirmed neighborhood support, be visible and accessible to all city residents, and address a specific neighborhood need. Eligibility also requires that group projects focus on beautification, restoration, neighborhood improvements, fostering neighborhood leadership, or addressing neighborhood problems, with each group including at least five volunteers or members. The expected outcomes and measurable results of the NBG initiative include tangible improvements in neighborhood aesthetics, safety, and community engagement. By supporting projects that are visible and accessible to all city residents, the program aims to create a widespread positive impact. The emphasis on confirmed neighborhood support and self-help efforts suggests a theory of change that empowers communities to drive their own improvements, leading to more sustainable and impactful results. While the document does not explicitly detail the foundation's strategic priorities or theory of change beyond the NBG's objectives, the program's design implicitly aligns with strategies that foster civic participation, local ownership, and community-led development for urban betterment.