California Cultural Heritage Disaster Preparedness Project

The Tourist Development Council Arts, Culture & Heritage (ACH) funding program, administered by the St. Johns Cultural Council, aims to bolster the economic impact of local tourism. Its core mission is to encourage exceptional arts, culture, and heritage programming while enhancing advertising and promotion for these tourism opportunities. This aligns with a broader strategy to position St. Johns County as a culturally rich and vibrant destination, utilizing a portion of the Tourist Development Tax to support relevant operations and promotions that specifically attract visitors. The program targets organizations and events within St. Johns County that are dedicated to arts, culture, or heritage and primarily seek to draw tourists. Beneficiaries include for-profit businesses, private institutions of higher education, and municipalities that are qualified to operate in Florida. The ultimate impact goal is to increase the positive economic contributions of tourism through cultural engagement. The ACH Grant Program prioritizes activities that attract visitors, evidenced by promotion to tourists. It offers two main funding options: "Out-of-Area Marketing Support" for existing, unchanged events or programs, and "Program and Marketing Support" for new or significantly improved programs/events. A significant focus is on marketing efforts that reach audiences outside St. Johns, Flagler, Putnam, Clay, Duval, and Nassau counties, with reimbursement based on the percentage of documented out-of-area reach. Expected outcomes include enhanced advertising and promotion of St. Johns County's cultural offerings, leading to a greater influx of tourists. Measurable results will likely be tied to the documented out-of-area reach of marketing campaigns and the overall increase in tourism-related economic activity within the county. The program's strategic priority is to leverage arts, culture, and heritage as key drivers for tourism, thereby contributing to the county's economic vitality.