Town of Matthews Tourism Grant Program 2024

The Town of Matthews Tourism Grant Program offers financial assistance to organizations that host events or programs aimed at boosting visitation and tourism within Matthews. This initiative directly aligns with the town's mission to enhance local economic activity and showcase Matthews as a desirable destination. The grant is specifically funded by tourism-related taxes, including hotel occupancy, prepared food and beverage, and car rental taxes, ensuring that the program's funding mechanism is directly tied to its mission of promoting tourism. The primary beneficiaries of this program are non-profit organizations capable of delivering events or programs that effectively attract visitors to Matthews. The overarching impact goal is to increase tourism and visitation, which in turn supports local businesses and generates revenue for the town. The program prioritizes projects with short-term and/or long-term potential for attracting visitors, ensuring a sustainable impact on the town's tourism landscape. Key focuses for successful applications include demonstrating a clear goal of promoting tourism and visitation to Matthews, as well as outlining how the proposed program will achieve this. Eligibility criteria emphasize that organizations must hold current non-profit status and that their programs must take place between July 1, 2024, and June 13, 2025. This timeframe allows for the support of both upcoming and recently concluded initiatives that meet the program's objectives. Expected outcomes include an increase in the number of visitors to Matthews and the successful execution of tourism-promoting events and programs. Measurable results will be assessed through mandatory post-project reports submitted by grant recipients. These reports will likely detail attendance, visitor origin, economic impact, and other relevant metrics, providing data to evaluate the program's effectiveness. Any unspent grant funding must be returned by June 30, 2025, ensuring accountability and efficient use of public funds. The program’s strategic priority is to leverage local events and programs as catalysts for sustained tourism growth, aligning with a theory of change where targeted financial support for tourism initiatives directly translates into increased visitor numbers and economic benefits for the community.