City of Ventura Special Event Grant 2024-2025

The City of Ventura offers Special Event Grants to support events and festivals that enhance public spaces and boost visitor spending. The program aims to champion community celebrations that draw in both residents and visitors, reinforce Ventura's cultural identity and economic vitality, and foster an entrepreneurial spirit alongside innovative public-private partnerships. While the document does not explicitly state a "foundation mission alignment," the grant's objectives align with broader municipal goals of community enrichment, economic development, and cultural promotion within the city. The primary target beneficiaries of this grant program are City of Ventura-based organizations with 501(c)(3) status, or those with a City of Ventura-based fiscal agent that holds 501(c)(3) status. The grants are intended to increase the number of free and affordable community events, thereby benefiting residents and visitors by providing accessible cultural and entertainment opportunities. The impact goals include strengthening Ventura’s cultural identity, enhancing economic vitality through increased visitor spending, and promoting collaboration between sectors. The program's priorities and focuses revolve around activating public spaces and celebrating community. Specifically, the annual funding through the Special Event Grant Program aims to support events that attract residents and visitors, strengthening the city's cultural and economic fabric. This year, there is an additional focus, approved by the Ventura City Council in their 2023-24 goals, to award one-time funding to specifically increase free and affordable community events throughout the city. Expected outcomes and measurable results, while not explicitly detailed with specific metrics, can be inferred from the grant's objectives. These would likely include an increase in the number of free and affordable events, a rise in visitor spending attributable to these events, enhanced community engagement and participation in local celebrations, and a strengthened sense of cultural identity within Ventura. The grant also seeks to promote innovative partnerships, suggesting an outcome of increased collaboration between private sector and public agencies. The "theory of change" underpinning this program is that by funding special events, the city can achieve its broader strategic priorities of community development, economic growth, and cultural enrichment.