City of Bellingham Tourism Promotion Grants

The City of Bellingham's Tourism Promotion Grants program aims to bolster economic activity within the city by attracting tourists. This initiative aligns with a broader mission to stimulate local commerce and development by encouraging visitor stays and expenditures. The program is designed to provide "seed money" for new events or marketing funds for ongoing events, with the overarching goal of increasing hotel stays and drawing more tourists to Bellingham. The primary target beneficiaries of this grant program are organizations and individuals hosting events or activities that have the potential to attract tourists to Bellingham. The impact goals are centered on increasing economic activity through tourism, specifically by "putting heads in beds" (hotel stays) and encouraging visitor spending. The program prioritizes activities that directly contribute to drawing tourists to the city, making funding contingent on this core objective. The grant program offers two distinct types: the Start-Up Grant and the Standard Grant. The Start-Up Grant is for events or activities that are three years young or less, allowing funds to be used for marketing and eligible operating expenses such as venue rentals, equipment rentals, a portion of rent, and the purchase of goods/supplies with prior approval. The Standard Grant is for events or activities that have been running for over three years, with similar eligible operating expenses. Both grant types explicitly exclude payroll, travel, alcohol, and equipment expenses. Expected outcomes include a measurable increase in tourism-related economic activity, particularly in hotel occupancy and local spending. Measurable results would likely be tracked through metrics such as visitor numbers, hotel bookings, and event attendance, all contributing to the city's economic growth. The program's strategic priority is to maximize tourist attraction to Bellingham, and its theory of change is that by providing financial support for new and existing events that draw visitors, the city will experience a direct and positive economic impact from increased tourism.