Pennsylvania Malt and Brewed Beverage Industry Promotion Program

The Pennsylvania Malt and Brewed Beverage Industry Promotion Program, established by state law, is designed to support the growth of the state's malt and brewed beverage industries. Administered by a five-member Board appointed by the Governor and the General Assembly, the program allocates up to $1 million annually, provided by the Pennsylvania Liquor Control Board (PLCB), towards promoting, marketing, and conducting research to enhance Pennsylvania-made malt and brewed beverages. Key areas of focus include beer tourism, training and development, malt production promotion, and various other initiatives aimed at fostering the industry's development. The Board solicits, evaluates, and recommends projects for PLCB funding, aiming to increase production and improve industry standards through innovation and education.