The City of Cannon Beach is offering an Off-Season Tourism Marketing Grant, funded by lodging taxes, to increase overnight visits to the area, particularly during the shoulder and winter months. This initiative aligns with the city's broader mission to enhance local tourism and support related businesses.
The grant targets tourism-related businesses and non-profit organizations. The primary goal is to stimulate overnight stays at commercial lodging properties in Cannon Beach. This can be achieved through new or revised marketing efforts, comprehensive marketing campaigns, collaborative projects, or the launch of new events.
The program prioritizes projects and events that actively promote local tourism attractions. The focus is on strategies with a strong potential to create overnight stays, thereby boosting the local economy during traditionally slower periods.
Expected outcomes include a measurable increase in overnight visits to Cannon Beach during the off-season. While specific metrics are not detailed in the provided information, the emphasis on "strong potential to create overnight stays" implies a focus on quantifiable results related to lodging occupancy and tourism revenue. The city's strategic priority is to leverage lodging tax revenue to directly support and enhance its tourism sector, particularly by extending the tourist season beyond peak times.
