City of Athens Tourism Development Grant Program 2025

The City of Athens is offering the 2025 Tourism Development Grant, a program specifically designed to promote tourism and attract overnight visitors to Athens. The primary mission of this grant aligns directly with the city's strategic priority to enhance and grow its tourism, convention, and hotel industry. The program is open to eligible organizations or events located within the Athens city limits, with a core focus on projects that are demonstrably effective in drawing visitors from outside the city. This initiative reflects the City of Athens' theory of change, which posits that targeted financial support for tourism-enhancing projects will lead to increased economic activity and the overall development of the local hospitality sector. The target beneficiaries of this grant are organizations and events that contribute to the tourism ecosystem within Athens, ultimately aiming to benefit local hotels, businesses, and the general economy through increased visitor traffic. The impact goal is to substantially increase the number of overnight visitors and, consequently, boost economic activity in Athens. This is achieved by ensuring that funded projects directly enhance and promote tourism and the convention and hotel industry. The grant has specific priorities, including advertising, promotion of the arts (with a cap of 15% of annual Hotel/Motel Occupancy Tax revenues), sporting event promotion, tourist transportation systems, and signage directing tourists to local attractions. Expected outcomes include a measurable increase in hotel occupancy rates, greater attendance at local events, and an overall rise in tourist-related spending within the city. The program emphasizes that projects must be specifically designed to attract overnight visitors, ensuring that the allocated funds directly contribute to this key objective. While the City of Athens is not obligated to allocate collected Hotel Occupancy Tax (HOT) revenues unless a funding contract is in place, the council's final decision on fund allocation ensures that projects are vetted for their potential impact and alignment with strategic goals. To ensure accountability and effective use of public funds, applicants must meet several eligibility requirements. These include demonstrating good financial standing and having safeguards in place to protect public funds. Applicants must also be legal entities capable of entering into contracts, governed by a board of directors or similar structure, and demonstrate public accessibility for their programs or events. The focus on direct benefit, where funds must enhance tourism by attracting visitors from outside Athens, serves as a measurable result, ensuring that the grant achieves its core objective of promoting the city as a desirable tourist destination.