The AATCLC Mini Grant Program, in collaboration with The Poet Life, seeks to empower artists to combat the deceptive tactics of Big Tobacco. This program aligns with the African American Tobacco Control Leadership Council's mission to challenge targeted marketing in minority and disadvantaged communities, recognizing art's unique ability to inspire, educate, and transform communities. The foundation believes that by supporting artistic projects, they can shine a light on critical social issues related to tobacco use and promote health equity.
The primary beneficiaries of this grant program are artists of all disciplines who are committed to addressing the issue of Big Tobacco's targeted marketing, the negative health effects of tobacco use, or the importance of tobacco control policies. The impact goal is to leverage creative talent to fight back against the tobacco industry's influence, particularly in vulnerable populations. By providing funding, the program aims to foster a movement where art serves as a powerful tool for social change and public health advocacy.
The program prioritizes projects that demonstrate a clear commitment to its core theme, welcoming a diverse range of artistic expressions including poetry, music, visual arts, performance, and filmmaking. Successful applicants will receive a $500 grant to fund their projects, enabling them to bring their creative visions to life. The focus is on innovative and impactful artistic endeavors that effectively communicate the dangers of tobacco and the importance of control policies.
Expected outcomes include increased awareness of Big Tobacco's predatory marketing practices, particularly within minority and disadvantaged communities. Measurable results could include the number of artistic projects funded, the reach of these projects within communities, and the engagement generated around tobacco control issues. The foundation's strategic priority is to support initiatives that contribute to a reduction in tobacco use and its associated health disparities, with the theory of change being that artistic interventions can effectively influence public perception and drive behavioral change.
