Oakland County “Main Street Connected” Grant Program in Michigan

The "Main Street Connected" Grant Program, a collaboration between Main Street Oakland County (MSOC) and MSU Federal Credit Union (MSUFCU), is designed to bolster small businesses in designated downtowns and historic neighborhood commercial corridors within Oakland County, Michigan. Its primary mission is to provide technology and digitally based support, complementing MSOC’s existing economic vitality efforts. This alignment ensures that the grant directly contributes to the broader goal of fostering economic growth and stability at the local community level, particularly within these vital commercial districts. The program specifically targets small businesses that are up to 10 years old and located within one of the Main Street Districts in participating cities, including Auburn Hills, Berkley, Birmingham, Clarkston, Clawson, Farmington, Ferndale, Lathrup Village, Oak Park, Ortonville, Pontiac, Rochester, Royal Oak, Southfield, and Wixom. The impact goals are centered on supporting the attraction, retention, and growth of these small businesses by enhancing their digital capabilities and operational efficiency. By doing so, the program aims to strengthen the local economies of these selected cities. The grant prioritizes and focuses on a range of eligible activities designed to improve a small business's technological infrastructure and digital presence. These include the development or use of data analytics software, payment processing software or equipment (such as Point of Sale systems), website creation and e-commerce support, and social media or digital marketing costs. Additionally, the program supports cybersecurity and data protection, customer relationship management (CRM) costs, and project or inventory management software. The creation or implementation of pop-up operations or public markets also falls within the scope of supported activities. Expected outcomes include enhanced digital literacy and operational effectiveness for participating small businesses, leading to improved market competitiveness and sustainability. Measurable results would likely include an increase in the number of small businesses adopting new technologies, growth in online sales or customer engagement, improved data management, and a stronger presence in both physical and digital marketplaces. The grant’s theory of change posits that by providing targeted financial assistance for technology and digital support, small businesses in these corridors will be better equipped to adapt to modern commerce demands, ultimately contributing to a more vibrant and resilient local economy.