Tourism and Special Event Grants Program

California: Tourism and Special Event Grants Program provides financial support for activities promoting Livermore's downtown, wine country, and events that boost tourism and generate economic benefits for the region. The program awards five grants of $2,000 each to event organizers who can demonstrate direct benefits to Livermore downtown businesses and local wineries, as well as a minimum of 1,000 combined expected attendees in person and virtually. Preference is given to new and innovative events not previously supported by the grant.