gBETA Urban League Accelerator Program for Black Entrepreneurs in Wisconsin

The Gener8tor gBETA Urban League Accelerator Program is a free, seven-week program designed to support the growth of Madison businesses owned by Black entrepreneurs and other entrepreneurs of color, from high-tech startups to Main Street small businesses. This initiative aligns with a mission to foster economic development and provide opportunities for underrepresented business owners, contributing to a more equitable and inclusive entrepreneurial ecosystem within Madison. The program is offered multiple times a year, selecting up to five companies per cohort from a competitive applicant pool. The target beneficiaries of this program are Black entrepreneurs and other entrepreneurs of color based in Madison, with a particular focus on those interested in becoming part of the Urban League of Greater Madison’s Black Business Hub. The program aims to address disparities in access to resources and support for these entrepreneurs, ultimately contributing to their success and the vibrancy of Madison's diverse business community. The program's priorities and focuses include individualized coaching and mentorship on company growth and investor readiness, weekly "Lunch & Learns" and "Mentor Swarms," and opportunities for investor and accelerator pitches. Additionally, participants receive over $1M in deals and perks from various vendors, and ongoing post-program support and community involvement. These elements are designed to provide a comprehensive support system that addresses the diverse needs of participating businesses at different stages of development. The expected outcomes and measurable results of the gBETA Urban League program are for graduates to either participate in an investment accelerator or successfully raise a seed round of funding. While companies can range from "idea" stage to "significant revenue," the program is particularly beneficial for those post-product, pre-scale, who are ready to intensely focus on customer growth and investor readiness. The commitment required includes approximately five hours of programming each week, with additional time expected for working on their businesses outside of the program.