Northgate Boulevard Storefront Improvement Grant Program

The Northgate Boulevard Storefront Improvement (NBSI) Grant Program is designed to empower small business owners along the Northgate Boulevard commercial corridor by providing financial assistance for exterior property enhancements. This initiative aligns with a broader mission to foster local economic vitality and community pride. By focusing on physical improvements such as new paint, signage, lighting, windows, doors, and awnings, the program directly addresses the aesthetic and functional needs of small businesses, thereby contributing to a more vibrant and appealing commercial district. The primary beneficiaries of this grant program are small, for-profit retail or service establishments with street frontage on Northgate Boulevard. These businesses must be independently and locally owned and operated, with a principal office and owners domiciled in the greater Sacramento region. Furthermore, eligible businesses must have 100 or fewer employees or earn $18 million or less in average annual gross receipts over the last three tax years. Tenants are also eligible, provided they secure property owner consent and have a current lease with at least three years remaining, or an assurance of a lease extension. The program explicitly excludes non-profit entities and franchises, ensuring its focus remains on supporting truly local and independent enterprises. The program's impact goals are multifaceted, aiming to support the retention and growth of existing businesses, deter vacancies, attract more visitors to the corridor, and spur new investment. The strategic priority is to enhance the physical appearance of storefronts, which is viewed as a catalyst for broader economic and community benefits. The theory of change posits that by improving the visual appeal and functionality of individual businesses, the entire commercial corridor will become more attractive, leading to increased foot traffic, customer spending, and business stability, ultimately contributing to a more resilient local economy. Eligible activities encompass a range of exterior improvements, including painting, installation or repair of façade elements, restoration of original architectural features, and removal of exterior clutter. Exterior security enhancements are also permitted, with the caveat that they cannot exceed 25% of the total grant award, must comply with City design standards, and be proposed in conjunction with other beautification efforts. Additionally, applicable professional service fees related to design, architectural, electrical, engineering, or construction plans (up to 25% of the award) and City/State permitting fees (up to 10% of the award) are covered. The program has a total of $200,000 available, with minimum funding requests of $5,000 and maximum requests of $15,000 per application, over a project period of one year. These measurable results, coupled with the improved physical appearance of storefronts, will indicate the program's success in achieving its stated objectives.