Greenhouse Accelerator to empower Hispanic-owned Startups and Entrepreneurs

The Greenhouse Accelerator Program Juntos Crecemos Edition is a five-month, mentor-guided initiative designed to accelerate emerging Hispanic food and beverage innovations. This program, an extension of the initial Greenhouse Accelerator launched in 2018, is a collaborative effort with PepsiCo Juntos Crecemos, which is part of PepsiCo’s Pep+ transformation agenda. The overarching mission is to provide both short-term and long-term support to Hispanic small businesses, aligning with PepsiCo's broader strategic priorities of driving growth for Hispanic founders within the food and beverage industry in the U.S. and fostering a positive impact through its PepsiCo Positive Strategy. The primary target beneficiaries of this program are up to eight high-potential, emerging Hispanic-owned food and beverage consumer packaged goods small businesses operating in the United States, with net-revenues between $100,000 to $2,000,000 USD in their last financial year. The impact goals are centered on fostering the growth and scalability of these businesses. By providing grants, expert guidance, networking opportunities, and mentorship, the program aims to accelerate pathways for these businesses to launch, scale, and grow their breakthrough innovations, ultimately contributing to the economic empowerment of Hispanic founders. The program prioritizes businesses that demonstrate a clear go-to-market strategy, are post-prototype and ready for review with a multinational corporation, exhibit uniqueness in the market, and possess balanced gender and ethnic diversity. A strong emphasis is also placed on a clear and active social responsibility mission that aligns with PepsiCo’s Juntos Crecemos Strategy and the broader PepsiCo Positive Strategy. The selection committee will also look for scalable business models, indicating the program's focus on long-term sustainability and impact. Expected outcomes include a guaranteed $20,000 USD grant for each finalist, with the winner receiving an additional $100,000 USD, providing crucial financial support. Beyond monetary grants, participants are expected to benefit from expert guidance through learning modules across all aspects of business development, hands-on mentorship for refining business models and strategies, and enhanced impact. The program also offers invaluable access and exposure to the extensive PepsiCo network, industry experts, VCs, and investors, as well as the unlocking of potential collaboration opportunities with PepsiCo. These measurable results collectively aim to strengthen and expand Hispanic-owned businesses in the food and beverage sector.