Wildlands Grassroots Fund

The California Wildlands Grassroots Fund (Cal Wildlands), administered by the Rose Foundation for Communities and the Environment, aims to preserve California's wildlands by supporting the work of activists and organizations dedicated to their protection. This aligns directly with the Rose Foundation's broader mission for communities and the environment by fostering grassroots efforts that lead to permanent conservation, restoration, and stewardship of natural habitats. The program's core objective is to safeguard California's wilderness and native biological diversity through strategic, community-driven initiatives. The primary beneficiaries of Cal Wildlands are small nonprofit organizations with annual expenses and income of $200,000 or less, as well as individual activists with a proven track record in protecting California's natural landscapes, ecosystems, plants, and wildlife. The fund specifically targets geographic areas and advocacy efforts that have not traditionally received significant financial support, including rural communities. The impact goals are centered on achieving permanent protection for wildlands, which are defined as natural habitats capable of supporting significant native plant and animal life, through legislation or deed restrictions. The fund prioritizes discrete, project-specific support with concrete sites and strategies, particularly those in geographic or issue areas historically underserved by financial and political support. It strongly emphasizes community-based advocacy and organizing, where campaigns are steered by affected community members and largely driven by volunteers. Other key priorities include projects that establish or combat critical precedents, innovative strategies, and efforts to build diverse constituencies for wildlands protection, especially by engaging communities of color and non-traditional stakeholders. Cal Wildlands supports a broad range of strategies and activities to achieve its objectives. These include grassroots organizing, public education, legislative advocacy, media campaigns, lawsuits, scientific research (including citizen science), coalition building, and developing partnerships. Supported activities range from communications campaigns and strategic planning to hiring technical and legal experts, training, and restoration. The expected outcomes involve tangible advancements in wildlands and open space protection, increased community engagement in conservation efforts, and the establishment of critical precedents that can influence future protection initiatives, ultimately contributing to the long-term preservation of California's natural heritage and biodiversity.