Tourism Grant Program 2024

The Clayton County Tourism Authority (CCTA) FY24 Tourism Grant Program is designed to bolster visitor and tourism promotional efforts and enhance tourism product development within Clayton County, Georgia. This grant program is administered by the CCTA, utilizing funds derived from a portion of the local hotel/motel tax. The core mission alignment is to foster local economic impact by increasing tourism, specifically through heightened visitation from outside the Clayton County area and by elevating the county's appeal as a destination. The program targets entities such as not-for-profits, governmental, or quasi-governmental organizations that have demonstrated at least one year of fiscal operation and represent ongoing, sustainable operations. Beneficiaries must be located in Clayton County, or if a festival/event, it must take place within the county. The primary impact goal is to increase the number of overnight visitors to Clayton County from outside the area, thereby generating economic benefits and enhancing the county's destination appeal. The grant program prioritizes initiatives that support Clayton County's key tourism drivers, which include African American History and Culture, Diversity and Inclusion, the local and international Culinary Scene, and Film Festivals. Special consideration is given to projects that align with these drivers and the CCTA's strategic priorities and target audiences. Allowable expenses cover the development of new events or major exhibits, out-of-market tourism advertising and marketing (considered 50+ miles outside Clayton County), production costs for media advertising, photography, videography, website and social media development, and professional marketing services, with a cap of 10% on postage expenses. Expected outcomes include a measurable increase in tourism and visitor engagement, leading to enhanced local economic impact. The CCTA's strategic approach is to fund marketing, product development, and other qualified expenses that directly contribute to attracting more external visitors. This theory of change posits that by investing in targeted promotional activities and tourism product enhancements, the county will become a more attractive destination, resulting in greater visitation and sustained economic growth. Applicants are expected to demonstrate the ability to execute their projects and provide a sponsorship benefits package equivalent to the grant funds received, ensuring a reciprocal benefit for the CCTA.