City of Evanston Small Business Recovery Program

The City of Evanston's Small Business Recovery Program is designed to safeguard the local small business economy and preserve the city's economic and cultural fabric. While not explicitly a foundation, the City of Evanston's mission alignment with this program is evident in its commitment to supporting the independent businesses that define the city's identity. This initiative directly addresses the sustained negative economic impacts of the pandemic on these vital businesses. The program primarily targets existing small, independently owned brick-and-mortar businesses in Evanston, particularly focusing on minority, disadvantaged, and veteran-owned enterprises. To be eligible, businesses must have been operating on or before March 13, 2020, possess a physical Evanston location with proper registration/licensing, and have 50 or fewer employees. The overarching impact goal is to facilitate recovery from the pandemic's economic downturn, ensuring these businesses can continue to operate and contribute to the community. The program prioritizes a range of services and expenses to achieve its goals. These include facade improvements, rehabilitation/renovation of commercial properties, signage, professional services (accounting, tax, insurance, legal), marketing/communications technical assistance, capital expenditures (tools and equipment), training and certifications, relocation/expansion within Evanston (for qualified census tracts), and hiring/training of new employees. The maximum grant amount per applicant is $25,000, with other eligible expenses capped at $10,000. Priority will be given to M/W/D/EBE businesses or those located in qualified census tracts if applications exceed available funding. The expected outcomes include the revitalization of small businesses, job retention and creation, and an overall strengthening of Evanston's local economy. Measurable results will likely stem from the types of expenses funded, such as improved business appearance, enhanced operational efficiency through new equipment, increased marketing reach, and expanded workforces. The City's strategic priority is to prevent business closures and stimulate economic growth post-pandemic, operating on the theory that direct financial and technical assistance to vulnerable small businesses is the most effective way to achieve a resilient local economy and maintain its unique cultural identity.