Marketing to Attract Tourists

The Marketing to Attract Tourists Program, managed by the Pennsylvania Tourism Office, provides funding to support programs aimed at enhancing international tourism, sports marketing, outdoor recreation, and cultural attractions in Pennsylvania. Eligible applicants include non-profit organizations focused on developing tourism products and experiences in tourist regions, destinations, and attractions. Funds can be used for events, facility enhancements, new construction, renovations, and marketing campaigns. The primary goal is to promote overnight stays, and applicants must detail how their projects will achieve this. Applications are accepted electronically throughout the fiscal year and reviewed based on eligibility, project goals, objectives, and outcomes. Successful applicants are required to maintain records and submit final reports on project activities and outcomes.