Tourism-related Operations or Marketing in Washington

The City of Gig Harbor is offering its 2025 Lodging Tax Grants, aimed at supporting tourism-related operations or marketing within the city. This program is funded by a percentage of hotel/motel taxes collected from lodging establishments within city limits, which the Department of Revenue then distributes back to the City of Gig Harbor. These funds are specifically designated for tourism-related capital facilities, non-event operations, and event marketing and operations, aligning with the Revised Code of Washington (RCW), Chapter 67.28, which details the use and reporting of tourism funds. The primary beneficiaries of this grant funding are non-profit organizations and municipalities that can demonstrate the ability to achieve specific tourism-related goals. The overarching impact goal is to stimulate economic activity through tourism. This includes increasing hotel/lodging occupancy within Gig Harbor by creating overnight stays and boosting the number of visitors traveling from more than 50 miles away, or from other states or countries. The program's strategic priority is to enhance Gig Harbor's appeal as a tourist destination, thereby generating economic benefits for the local community. The grant program focuses on activities and expenditures designed to increase tourism. This encompasses a broad range of efforts, including advertising, publicizing, and distributing information to attract and welcome tourists, developing strategies to expand tourism, operating tourism promotion agencies, and funding the marketing or operation of special events and festivals. All applications must include estimated outcomes, demonstrating how the proposed activities will lead to an increase in overnight stays and visitors from outside the 50-mile radius or from other states/countries. Expected outcomes and measurable results are central to this grant. Applicants are required to provide additional information in their applications to ensure that data on increased overnight stays and visitors is collected. The City of Gig Harbor Lodging Tax Advisory Committee evaluates proposals based on factors such as the estimated amount of lodging tax funds available, the thoroughness and completeness of the proposal, the percentage of the request relative to promotion budgets and overall revenues, projected economic impact (especially overnight stays), the applicant's financial stability, and their history of tourism promotion success. This rigorous evaluation process reflects a theory of change where strategic investment in tourism promotion directly translates to quantifiable economic growth and increased visitor engagement.