City of Pasadena Festival and Parade Grant Program 2024-2025

The City of Pasadena's 2024-2025 Festival and Parade Grant Program aims to support publicly oriented thematic events with a defined cultural or artistic focus. These events can encompass multiple arts genres/cultural activities or multiple offerings focusing on one artistic genre or cultural activity, and must include elements of community involvement. Examples include music festivals, dance festivals, fairs, parades, and cultural celebrations. The program is specifically for events produced by non-profit organizations or consortia of non-profit organizations, taking place within Pasadena city limits for one or more consecutive days, and featuring various art forms such as music, theatre, visual art, dance, or film. The program targets non-profit arts and culture organizations or non-profit social service organizations (including, but not limited to, chambers of commerce, social service agencies, homeowners associations, or business districts) in partnership with an arts and culture organization. The grant seeks to foster accessibility, cultural diversity, and geographic equity within Pasadena. Eligible projects include public events with a cultural or artistic purpose, arts/culture festivals or parades held in publicly accessible spaces that are free or of reasonable cost, and collaborations between Pasadena non-profit art/culture organizations and other non-profit entities. Social service organizations can apply if partnered with a Pasadena arts/culture organization. The grant prioritizes marketing costs and artists' fees to ensure events are accessible and diverse. The maximum grant request is $10,000, and projects must take place between July 1, 2024, and June 30, 2025. The program also supports arts/culture events produced in Pasadena by non-profit arts/culture organizations not based in Pasadena but providing an event not otherwise produced by a local producer, further enhancing the city's cultural offerings. The expected outcomes include an increase in accessible cultural and artistic events within Pasadena, greater community involvement in arts and culture, and the promotion of cultural diversity and geographic equity through supported festivals and parades. While specific measurable results are not explicitly detailed in the provided text, the program's focus on marketing costs and artist fees suggests an intention to increase attendance and participation in these events. The overall strategic priority is to enrich the cultural landscape of Pasadena and ensure a vibrant community through public arts and cultural celebrations.