The City of Marysville's 2025 Tourism Grant Program aims to significantly boost tourism and encourage overnight visitor stays within the city. This initiative is a direct reflection of the city's strategic priority to enhance its economic vitality and cultural appeal through tourism-related events and projects. By supporting these activities, the program aligns with the broader mission of fostering community growth and showcasing Marysville as a desirable destination.
The primary target beneficiaries of this program are private non-profit entities, including historical societies, art groups, chambers of commerce, museums and galleries, youth activity organizations, and service clubs. The impact goal is to increase the number of tourists and overnight visitors, thereby stimulating local businesses and contributing to the city's economy. The program seeks to empower these non-profit organizations to develop and execute projects that will draw attention to Marysville.
The program's priorities and focuses include a diverse range of tourism-related events and projects. Eligible activities encompass sporting events, conferences, trade shows, festivals, performing arts or entertainment, and general Marysville tourism promotion. The selection criteria emphasize the applicant's demonstrated ability to successfully accomplish the proposed project, ensuring that investments lead to tangible results and effective tourism generation.
The expected outcomes and measurable results of the 2025 Tourism Grant Program include an increase in tourist numbers, a rise in overnight visitor stays, and a more vibrant local event calendar. While specific quantitative targets are not detailed, the underlying theory of change is that by funding well-planned and executed tourism initiatives, the City of Marysville will attract more visitors, leading to economic benefits for the community and enhanced visibility for the city as a regional destination.