Yazoo County Convention & Visitors Bureau Tourism Grant Program

The Yazoo County Convention & Visitors Bureau (CVB) offers a Tourism Grant program aimed at increasing tourism-related offerings and visitor numbers in Yazoo County. This initiative directly aligns with the CVB's mission to promote tourism, which in turn fosters economic growth for all local businesses. The grant program is designed to support organizations that contribute to these goals, offering both financial reimbursement and expert guidance to ensure the success and growth of events, sites, attractions, or projects that enhance the county's tourism appeal. The CVB's strategic priority is to leverage grant funding to create a measurable increase in visitor traffic and the quality of tourism experiences. The target beneficiaries of this grant program are organizations within Yazoo County that are involved in promoting tourism or preserving tourism-related sites. The impact goals are to significantly boost visitor traffic to Yazoo County and to enrich the quality and diversity of tourism offerings. The CVB offers two main types of grants to achieve these goals: Advertising & Promotion and Historical/Cultural Enhancement. The Advertising & Promotion grant focuses on attracting visitors from outside the immediate area (over a 100-mile radius or out-of-state) through paid advertising and public relations efforts. The Historical/Cultural Enhancement grant is dedicated to the repair and improvement of tourism or tourism-related sites and the placement of historical and/or cultural markers, such as Blues or Freedom Trail markers. The priorities and focuses of the grant program are clearly defined. For Advertising & Promotion, the emphasis is on external marketing, requiring organizations to purchase ads in various media, create brochures, and develop PR kits. Entertainment, labor, and clothing items are explicitly excluded. For Historical/Cultural Enhancement, the focus is on physical improvements to sites and historical preservation through markers, specifically excluding "bricks and mortar projects," salaries, or operating expenses. Priority is given to projects that demonstrate additional funding from other sources, indicating a strategic approach to maximizing the impact of the CVB's contributions and ensuring broader community and financial support. Expected outcomes include a measurable increase in visitor numbers and an enhancement of Yazoo County's tourism infrastructure and attractions. Organizations receiving grants are expected to contribute to these outcomes, with requirements such as recognizing the CVB as a sponsor in all advertising and submitting proofs for approval. The program's theory of change posits that by investing in targeted advertising and the improvement of tourism assets, Yazoo County will become a more attractive destination, leading to greater visitor engagement and economic benefits for the entire community. Measurable results are derived from these efforts, with final reports and reimbursement requests required within 60 days of project completion, ensuring accountability and tracking of project success in relation to the CVB's tourism goals.