2025 Tourism Grant Program

VisitHATTIESBURG’s Tourism Grant Program (TGP) is an annual initiative designed to bolster visitor and tourism promotion efforts within Hattiesburg. The program's core mission aligns with increasing overnight travel to the city, thereby generating economic stimulus. It achieves this by providing funds for marketing and other qualified expenses to projects and events that directly fulfill VisitHATTIESBURG’s broader objective of promoting Hattiesburg as a vibrant tourist destination. The TGP targets a diverse group of beneficiaries including attractions, associations, organizations, and governmental agencies whose primary objective is to promote Hattiesburg’s tourism industry to out-of-town visitors. The program specifically seeks to attract a target audience from outside the immediate Hattiesburg area, defined as over a 50-mile radius or out-of-state. The ultimate impact goal is to drive overnight stays and foster economic growth within the city through increased tourism. The program prioritizes projects and events held within Hattiesburg that fall into specific categories: Festival/Event, Attraction/Public Use Facility (including museums, historical buildings, meeting spaces, and sporting facilities), and other organizations/associations focused on promoting tourism. TGP funds can be utilized for a variety of expenses, such as traditional and digital advertising, brochures, signage, event/exhibit production, and marketing activities. Disallowable expenses include general operating costs, administrative expenses, and personal benefits, ensuring funds are directly applied to tourism promotion. Expected outcomes of the TGP include an increase in the number of out-of-town visitors, leading to a rise in overnight stays and subsequent economic benefits for Hattiesburg's local lodging, dining, shopping, and attractions. Measurable results are implicitly tied to the requirement for financial record-keeping for three years and the stipulation that individual grants cannot exceed $5,000 per fiscal year. Projects are also expected to comply with all applicable laws and regulations and feature VisitHATTIESBURG branding on all collateral. While the document does not explicitly detail a "theory of change," VisitHATTIESBURG's strategic priority is clearly to position Hattiesburg as a premier tourist destination. The TGP acts as a key mechanism in this strategy by financially supporting local entities that actively promote the city to external audiences. This approach is based on the premise that direct investment in targeted promotional activities by local stakeholders will directly translate into increased visitor numbers and economic prosperity. In alignment with its strategic priorities, VisitHATTIESBURG mandates specific requirements for grant recipients to ensure program effectiveness and accountability. These include the project's primary location within Hattiesburg, promotion of the city as a destination, compliance with regulations, meticulous financial record-keeping, mandatory inclusion of VisitHATTIESBURG branding, and, where applicable, providing a sponsorship equivalent to the awarded funds. These guidelines serve to maximize the program's reach and ensure that the grant funding directly contributes to the overarching goal of tourism development.