Extreme Small Business Makeover and Grant Program

The "Level Up LB: Extreme Small Business Makeover and Grant Program," launched by the City of Long Beach, is an initiative designed to enhance the success and sustainability of small businesses. While the description doesn't explicitly detail a "foundation mission alignment," the program itself aligns with the broader civic mission of economic development and community prosperity. By empowering local entrepreneurs, the City of Long Beach aims to strengthen its local economy and foster a vibrant business environment, thereby contributing to the overall well-being of its residents and community. The program targets small businesses located and operating within Long Beach, California, with a storefront accessible to the public. Eligible businesses must have been in operation for a minimum of three years as of April 23, 2024, be independently-owned for-profit entities (including sole proprietorships, LLCs, or Corporations that are not publicly traded), or 501(c)3 nonprofits. They must hold an active or delinquent City of Long Beach business license, be currently open and active, and earn no more than $5 million in annual gross revenue. Corporations, LLCs, and limited partnerships must have an "ACTIVE" status with the California Secretary of State. The program excludes businesses without a physical location, permanently closed businesses, government entities, political/lobbying activities, passive businesses, religious organizations, financial lending businesses, landlords/property managers (unless repairing on behalf of a small business), illegal activities, socially undesirable activities (e.g., check cashing), businesses with active code enforcement/COVID-19 Health Order violations, and cannabis-related businesses. The program's priorities and focuses include igniting growth and fostering excellence among Long Beach's small businesses. Through no-cost training sessions, participants will receive comprehensive support in strategic business planning, marketing, branding, social media optimization, access to capital, government procurement, permitting/licensing, merchandising, networking, biz-to-biz mentorship, talent recruitment, and personalized business counseling. A selection committee will determine program participants and grant awards based on representation across all parts of the city (with priority for low-to-moderate income areas), representation across multiple sectors, and business readiness and potential impact of program participation. Expected outcomes and measurable results include participants becoming eligible to apply for $10,000 grants upon completion of the program, which are intended to empower them to expand their business capacity and enhance resilience. The City’s Economic Development Department will select a group of 25 small businesses for this exclusive opportunity. The focus on comprehensive workshops and subsequent grant eligibility directly aims to translate the acquired knowledge and resources into tangible business expansion and increased sustainability. While specific quantitative metrics for growth and resilience are not detailed, the program's structure implies that the successful utilization of the grants and learned strategies will be key indicators of impact.