Amway is committed to supporting non-profit organizations and programs that focus on two key areas: health & wellness and empowerment. This grant program is designed to align with Amway's mission by fostering healthier communities and empowering individuals, particularly within Kent County, Michigan. The organization emphasizes community-based solutions and aims to create lasting positive change through strategic funding.
The Health + Wellbeing focus area targets increasing access to fresh, healthy foods, providing supplemental nutritional resources to food-insecure families and children, and supporting optimal health through healthy eating education and active lifestyle promotion. This also extends to mental well-being practices. The Empowerment focus area includes workforce & entrepreneurship skill education, livelihood education for life skills, youth mentorship and leadership development, and support for addressing barriers to economic empowerment for marginalized populations.
Target beneficiaries for the Health + Wellbeing initiatives include children, families with school-aged children, and traditionally underserved populations in rural and urban communities. For Empowerment, the target audiences are women and girls, youth, and other traditionally underserved populations. Amway seeks to make a tangible impact by supporting programs that demonstrate community need and have associated measurable outcomes. They prioritize collaborative projects and will consider funding portions of proposed projects to maximize their reach and effectiveness.
Expected outcomes and measurable results are crucial for Amway's grant program, as applications must demonstrate community need and associated outcomes. While specific metrics are not detailed in the provided text, the focus areas imply a desire to see improvements in food security, health indicators (both physical and mental), skill acquisition, economic stability, and leadership development within the target communities. Amway's strategic priorities are evident in its commitment to addressing fundamental needs and empowering individuals to thrive.
The foundation's strategic priorities and theory of change are rooted in the belief that investing in health & wellness and empowerment leads to stronger, more resilient communities. By supporting initiatives that provide essential resources, education, and skill development, Amway aims to break cycles of disadvantage and foster environments where individuals can achieve their full potential. This includes a clear understanding of what they do not fund, such as religious, political, or individual support, ensuring their resources are directed towards social service programs with broad public benefit.
