Digital Marketing in Wisconsin

The Oshkosh Area Community Foundation is offering a grant program designed to enhance the online marketing capabilities of local nonprofits. This initiative aligns with the foundation's mission to support organizations that contribute to the well-being and growth of the community. By providing expertise in digital marketing, the foundation aims to strengthen these nonprofits, enabling them to better amplify their missions, encourage donations, attract volunteers, and achieve sustainable growth. The target beneficiaries for this grant are nonprofits located in Winnebago County, Waushara County, Green Lake County, or the city of Ripon, Wisconsin. The program's impact goals are centered on improving the digital presence and effectiveness of these organizations. By equipping them with stronger online marketing tactics, the foundation seeks to increase their visibility, engagement with stakeholders, and overall capacity to serve their communities. The program prioritizes several key areas of digital marketing. Participating organizations will receive a brand audit and strategic recommendations to identify and address areas for improvement. Services may include content creation (testimonials, blog posts, videos, graphics), email marketing strategy development (templates, personalized messaging), social media strategy (platform selection, content calendar), search engine optimization (on-page and off-page tactics), and website recommendations. The focus is on providing tailored support that addresses the specific needs of each nonprofit. The expected outcomes of this grant program are measurable and directly tied to the services provided. Nonprofits should see an improvement in their brand alignment and strategic digital marketing roadmap. They are expected to enhance their ability to create high-quality digital content, develop more effective email marketing campaigns, optimize their social media presence, and improve their search engine visibility, leading to increased organic traffic to their websites. Ultimately, these efforts are intended to result in greater community engagement, increased donations, a larger volunteer base, and overall organizational growth. The services will be provided over a 4-month period, either from August to November 2024 or December 2024 to March 2025.