Madison Area Sports Commission announces Youth Grant Program

The Madison Area Sports Commission (MASC) Youth Grant Program provides financial assistance to connect underserved youth in Dane County, Wisconsin, aged 17 and under, to sports activities. The program aims to foster lifelong enjoyment and health benefits through sports, aligning with MASC's broader mission to promote healthy lifestyles and combat childhood obesity. Established with contributions from the Ironman Community Foundation, individuals, corporations, and annual fundraisers, the grant program is a key initiative of MASC to serve its community. The primary target beneficiaries are Dane County youth, aged 17 and under, who are from populations underserved by existing sports programs. The program's impact goals are to assist children in developing healthy lifestyles by introducing them to sports that match their interests and abilities. This includes combating childhood obesity, creating positive emotional connections, and instilling commitment and daily structure in their lives. Key priorities and focuses for grant consideration include ensuring the child or children served are Dane County residents, aged 17 and under, and from underserved populations. MASC also prioritizes a mutual commitment between the sports program and individuals, and considers a broad scope of sports, including "minor" and individual sports. The quality of the sports program and the alignment of individuals with a suitable sport are crucial. Consideration is also given to the number of people impacted, the non-duplication of efforts, and the potential for program growth and quality maintenance. Transportation requests and capital construction (under specific conditions) are also considered. Expected outcomes include increased participation of underserved youth in sports, leading to the development of healthy lifestyles, improved physical and emotional well-being, and enhanced commitment and daily structure. The program's success is measured by the reach of the grant application, the growth and quality of participating sports programs, and the ability of the programs to meet the interests and abilities of the youth. MASC's strategic priority is to create sustainable opportunities for youth development through sports, with a theory of change centered on the idea that access to appropriate sports activities directly contributes to healthier, more engaged youth in the community.