Travel Nevada Rural Marketing Grant Program

The Travel Nevada Rural Marketing Grant is administered by the Nevada Division of Tourism under the Department of Tourism and Cultural Affairs. This program is designed to support tourism promotion and development efforts in rural communities across Nevada. The grant aims to enhance economic vitality through tourism marketing, data collection, and storytelling that highlights the unique cultural, historical, and outdoor recreation opportunities in these areas. The program aligns with the state’s strategic economic priorities by fostering community engagement and regional economic diversification. The FY25 Rural Marketing Grant Program has an allocated funding amount of $1.5 million for the fiscal year, covering the project period from July 1, 2024, to June 30, 2025. Grant funding is available for a variety of eligible marketing initiatives, including paid advertising, travel trade promotions, public relations, organizational asset development, strategic planning, market research, and educational workshops. Matching funds are generally required, with most applicants expected to contribute at least 50% of the total project cost, except for specific territory organizations and applicants granted match waivers. Eligible applicants include local governments and non-profit organizations based in Nevada communities with populations under 100,000, as well as tribal governments and non-profits based on Tribal Lands in Nevada. Organizations must be registered domestic entities operating within the state. The program encourages partnerships with public, private, non-profit, and for-profit entities, but only the lead applicant must meet the eligibility requirements. The application process opens on January 15, 2024, with a submission deadline of April 15, 2024, at 11:59 PM. Applications must be submitted via the Submittable platform at Travel Nevada’s official grant website. Applicants are required to provide details such as an organizational summary, a project narrative outlining objectives and expected impact, an evaluation plan, a sustainability plan, and a budget narrative. The review panel evaluates applications based on criteria such as clear project goals, economic impact potential, collaboration with local businesses, and alignment with Travel Nevada’s strategic tourism priorities. Grantees are required to comply with post-award reporting requirements, including financial reports, performance evaluations, and submission of marketing materials for approval. Reimbursement requests must include detailed documentation, and all funds must be used by June 30, 2025. Mid-year check-in reports and a final project evaluation are required to measure project success. Additionally, any marketing materials or digital assets developed through the grant must be shared with the Nevada Division of Tourism.