U.S. Embassy The Hague PD Annual Program Statement

The U.S. Embassy in The Hague, through its Public Diplomacy (PD) Section, has announced its Annual Program Statement (APS) for Fiscal Year 2025 under the funding opportunity number PD-THEHAGUE-FY25-01. This APS invites proposals for its Public Diplomacy Small Grants Program, with the objective of strengthening ties between the United States and the Netherlands. The funding aims to support projects that foster bilateral cooperation and mutual understanding by including a substantial American component such as U.S.-based experts, institutions, or cultural elements. The Embassy emphasizes the importance of highlighting shared values, promoting democratic ideals, and reinforcing transatlantic relationships. Applicants are encouraged to submit proposals that are aligned with strategic themes, particularly those that contribute to transatlantic security alliances—especially in relation to the 2025 The Hague NATO Summit—and efforts to safeguard democracy and combat disinformation. The Embassy welcomes creative programming formats including lectures, seminars, artistic and cultural workshops, professional and academic exchanges, and media programming. The intention is to develop initiatives that inform Dutch audiences about U.S. policies and perspectives while promoting greater cultural and civic understanding. The funding instrument may take the form of a grant, cooperative agreement, or fixed amount award. Awards typically range from $2,000 to $25,000 and may reach up to a maximum of $50,000. Approximately $150,000 is available for this funding cycle, covering the period from October 1, 2024, to September 30, 2025. Proposed projects should generally be completed within 12 months unless a longer duration is specifically justified. Eligibility is open to individuals and a variety of organizations including registered nonprofit organizations, civil society and non-governmental organizations, educational institutions, and governmental entities, both in the Netherlands and internationally. However, for-profit or commercial entities are not eligible. Proposals should focus on reaching Dutch, non-American audiences, especially youth and underserved communities, and those in geographically diverse areas of the Netherlands. Matching funds are not required for eligibility. Applications must be submitted via email and must include several mandatory documents: SF-424 series forms (A, B, and I depending on the applicant type), a proposal narrative, a budget justification narrative, and a summary cover sheet. All documentation must be in English and submitted in U.S. dollars. Only applicants with an active SAM.gov registration at the time of submission will be considered (individuals are exempt). Organizations must also obtain a Unique Entity Identifier (UEI) and may need a CAGE or NCAGE code depending on their U.S. or foreign status. Registrations and renewals may take weeks, and applicants are advised to begin these processes well in advance. The first application deadline is November 15, 2024, with two additional review cycles anticipated in 2025. The Grants Review Committee convenes three times annually and aims to review submissions within 30 days, providing responses within 60 days post-deadline. All costs must be justified and align with federal regulations; no more than 10 percent of the total budget may be allocated to food and beverages, and award funds may not be used for alcohol. The grant agreement will be administered by the designated Grant Officer and recipients may only incur costs after the formal start date indicated in the award document. For more information or to submit inquiries, applicants may contact the Embassy via email at GrantsTheHague@state.gov. The Embassy cannot provide assistance in drafting proposals or evaluating them prior to submission. All correspondence regarding the competition must cease once the review process begins and will resume only after all funding decisions are finalized.

Begin SAM.gov and NCAGE/CAGE registration well before the deadline; incomplete or late applications will not be considered. Ensure all documents are in English and submitted in U.S. dollars.